Kalen Caughey, Voke Tab’s founder, grew up in Roaring Lion canyon in southwest Montana. Voke was a simple idea dreamed up over a decade ago on a chairlift at his local ski hill, Lost Trail. As a competitive skier, he was looking for a healthy, convenient, and ultra portable energy solution to fuel long days in the mountains.
Kalen teamed up with his dad, a PhD in biochemistry, to research an ideal combination of natural ingredients that would provide a balanced, sustained energy boost without sugar, artificial sweeteners or excessive doses of vitamins. Together they combed through thousands of pages of scientific literature in search of ingredients that were proven to improve memory, focus, metabolism and physical stamina. The resulting ‘Voke Blend’ that they developed was an exacting combination of organic Guarana Berry Seed, organic Acerola Cherry, and natural Green Tea Leaf Caffeine that delivers a consistent and reliable vitalizing energy lift.
Over the years, Voke has spread via word of mouth to friends and athletes around the world. Voke has fueled adventure on all seven continents, including many climbs in the Himalaya, a global sailboat navigation and, of course, copious amounts of powder skiing across the globe. As word continues to spread, Voke Tabs are seeing rapid adoption beyond the original core group of adventurers to an incredibly diverse group of health-minded professionals. Fire fighters, nurses, pilots, commercial fisherman, doctors, artists, executives, yoga instructors, photographers, soldiers and night shift workers are a few of the new groups discovering the many benefits of Voke Tab.
Head of Web Dev/Tech
VP Operations/Creative, Founding Team Member
Founder & President